Being in the restaurant business all my life and owning burger chains this deal is baffling to me. My guess is Inspire Brands wants to acquire the Sonic chain to increase the value of Arby’s and Rusty Taco. They plan to sell a limited number of Arby’s products in all Sonic locations. “Inspire Brands” owns Rusty Taco, Buffalo Wild Wings, and now Sonic.
The parent company of Arby’s and Buffalo Wild Wings aka “Inspire Brands” is acquiring burger chain Sonic in a deal valued at $2.3 billion, the companies announced Tuesday.
Sonic shareholders will receive $43.50 per share in cash, which is a 19 percent premium to Sonic’s Monday close.The company’s stock rose more than 18 percent Tuesday, hitting an all-time high of $44.87 per share.
Owned by private equity firm Roark, Inspire Brands was formed in February after Arby’s acquired Buffalo Wild Wings. Inspire has wanted to build out its portfolio of restaurants. With the addition of Sonic, the company will operate more than 8,000 restaurants and have combined system sales in excess of $12 billion.
The Sonic purchase plays into Inspire’s overall strategy of acquiring distinct, dissimilar brands, the company said. Known for burgers, hot dogs and specialty drinks, Sonic brings focuses not present at Arby’s or Rusty Taco while operating outside of the fast-casual realm where Buffalo Wild Wings exists.
Good luck to “Inspire Brands” let’s see how they execute operations after this purchase.
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Trey (Chow Down) Chapman