Pei-Wei Launches “The Wei Forward” Fresh Food Program

DALLAS (March 29, 2018)  Pei Wei Asian Kitchen recently launched a revolutionary Clean-Label Initiative, The Wei Forward™, which embodies the brand’s belief that food should begin with wholesome, fresh ingredients that create bold flavor, and that transparency in ingredients and cooking methods is the best way to empower customers to make smart choices.

In conjunction with The Wei Forward, Pei Wei announced that, by 2020, all artificial colors, flavors and preservatives – dubbed its ‘No Wei List’ – will be removed from its entire menu.

Pei Wei is continuing its promise of cleaning up its entire menu with the release of ingredient statements for three new dishes, bringing the current total of Pei Wei clean-label dishes to six. The three added dishes include:

  • Fried Rice – Fresh, steamed white meat chicken, soy sauce, scallions, egg, red bell peppers, bean sprouts and carrots.
  • Cauliflower Fried Rice – Fresh, steamed white meat chicken, soy sauce, scallions, egg, red bell peppers, bean sprouts, carrots and house-made cauliflower rice.
  • Mongolian Steak – Fresh, grass-fed steak with wok-seared mushrooms, scallions and garlic in a rich and sweet soy sauce.