Trey’s Chow Down got invited to the roll out of the new PEI WEI Benton Boxes. I had time to visit with Chef J about Pei Wei’s new Bento Boxes and the new Clean-Label Initiative, The Wei Forward™ program. I was thrilled to hear about the program, and that Pei Wei has created some incredible new Benton Boxes packed with big bold flavors and freshness. I really enjoyed the NEW BENTO BOXES they where really delicious. I also loved the new Cauliflower Rice option which is now on the menu and it may be substituted in the Bento Boxes for rice. There are so many NEW options and everything is prepared fresh to order at each Pei Wei location.
Please read about the Bento Boxes and the Clean-Label Initiative, The Wei Forward™ program.
Hello Bento. Hello Options. Longing for more variety? Don’t settle. Indulge in the variety you crave at a price you’ll love with Pei Wei’s new customizable Bento Box for just $9.99*.
Beginning April 17, Pei Wei Asian fast-causal brand started offering handcrafted variety with customizable Bento Boxes perfect for a fresh and delicious meal.
“We couldn’t be more excited to offer customizable Bento Boxes to guests that are as visually stimulating as they are delicious,” said Chef J. Sullivan, Pei Wei’s Director of Culinary Innovation. “We’ve brought Japanese tradition to the fast-casual space with Pan-Asian options and even cauliflower rice. The idea behind the Bento Box was that we wanted to highlight a variety of dishes that Pei Wei guests love and allow them to tailor their box to fit their own personal taste and preference.”
Pei Wei’s new Bento Boxes feature five compartments each containing the perfect portion of foods that complement each other, creating a convenient and well-rounded meal. You can even substitute your brown or white rice for Pei Wei’s new fresh house-made cauliflower rice at no additional charge. Customize your Bento Box by following these five easy steps:
- Choose Your Entrée – Your choice of rice bowl with chicken or vegetables and tofu. Upgrade to steak or shrimp for 79 cents.
- Choose Your Rice** – White, brown, or cauliflower rice.
- Choose Your Sushi*** – Spicy Tuna, Mango California, Teriyaki Crunch or Wasabi Crunch.
- Choose Your Appetizer – (1) Crab Wonton or (3) Mini Chicken Potstickers.
- Choose Your Greens – Miso Side Salad or Edamame.
That’s over 400 different combinations to choose from in order to create a Bento Box that is perfect for you.
“Not only are these Bento Boxes distinctly Asian, they also give our guests sophisticated variety with personalized interchangeable options, all at an incredible value,” said Senior Brand Manager Cassie Cooper. “The quality, variety, value and presentation of these Bento Boxes set us apart.”
Pei Wei Asian Kitchen also recently launched a revolutionary Clean-Label Initiative, The Wei Forward™, which embodies the brand’s belief that food should begin with wholesome, fresh ingredients that create bold flavor, and that transparency in ingredients and cooking methods is the best way to empower customers to make smart choices.
In conjunction with The Wei Forward, Pei Wei announced that, by 2020, all artificial colors, flavors and preservatives – dubbed its ‘No Wei List’ – will be removed from its entire menu.
Pei Wei is continuing its promise of cleaning up its entire menu with the release of ingredient statements for three new dishes, bringing the current total of Pei Wei clean-label dishes to six. The three added dishes include:
- Fried Rice – Fresh, steamed white meat chicken, soy sauce, scallions, egg, red bell peppers, bean sprouts and carrots.
- Cauliflower Fried Rice – Fresh, steamed white meat chicken, soy sauce, scallions, egg, red bell peppers, bean sprouts, carrots and house-made cauliflower rice.
- Mongolian Steak – Fresh, grass-fed steak with wok-seared mushrooms, scallions and garlic in a rich and sweet soy sauce.
Over the months ahead, additional dishes will be released until the entire menu is completely clean. For the full description of The Wei Forward, visit peiwei.com/weiforward.
Welcome to Asian done a better way. Welcome to Pei Wei Asian Kitchen.
When you get a chance head over to Pei Wei near you for some BENTO BOX GREATNESS!